MANUAL

IT resources

A loyalty program cannot exist without an intelligent loyalty software system that will support us in providing high level of customer service and will manage the activities within the program. Additionally its philosophy is based on personalization of servicing mass clients. It requires collecting and analyzing of huge amount of information. Without proper software its practically impossible as it would require employing many people. Only proper software gives the possibility of quick and cost effective data processing.

Possibilities of such system are restricted only by the imagination of marketing strategies creators. However each system should have basic functionalities that assure its proper functioning. These are:

1. Personal account of loyalty program participant
2. Point servicing module
3. Prizes servicing module
4. Stock management module
5. Servicing postal returns
6. Communication channels
7. Reporting module

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