MANUAL

The common practice shows that an OWN database gives the biggest chances for success of marketing campaigns and for sales increase. These are the advantages of own database:

possession of the history of contacts with the Client
possibility of building a personalized relation with the Client
better segmentation of customers, which means a bigger chance of presenting the Client with an adequate offer
possibility of contacting only the interested target group
highest on the market validity of the data base (because of returns registration, update telemarketing etc)
short term of campaign execution (the database is at our disposal all the time, no time loss for its acquisition)
much lower campaign costs in comparison to a campaign where purchased data is used

There are two basic types of database:

operational- the company needs to have such a base in order to run its core activity i.e. banks, insurance companies, investment and pension funds;
marketing - any company who contacts its clients through direct marketing tools may own a database. It contains information about customers who responded positively to promotional campaigns organized by the company

Would you like to know more? Contact us: biuro@scientific.pl